Overall Objectives of IIT Madras CESSA are:

• Be a global platform for fostering innovation in sports technology and deliver products and solutions to enhance athlete performance and also serve general fitness and health consumers.
• Deliver products and solutions across media platforms working with sporting federations and bodies (creating their platforms and enhancing on ground experience and working with other media platforms) to increase fan engagement.
• Deliver high quality Sports science and education courses & sports coaching products targeted at students and coaches through various strategic collaborations with IITM credibility, expertise, content and certification.
• Set up an Incubator ecosystem for Sport Tech start-ups. This will be supported by inter-disciplinary faculties accomplished in the field of modelling, data science, IoT and AI and wearables and biomechanics.
• Take the lead in carrying out cutting edge research in sports science and analytics